Bedford Hill was brought on in the summer of 2017 to support FEI Canada's sponsorship strategy and sales efforts for the Annual Conference, CFO Leadership Beyond Finance Program and Canada's CFO of the Year.
The mandate soon expanded to include the implementation of a sales CRM, redesigning the FEI Canada sponsorship model, and implementing a digital marketing strategy to support revenue and brand awareness.
Increased sponsorship related revenue by 50% over 3-years
Implemented sales CRM
Introduced digital advertising
Increased web traffic by 40%